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Celebrities ‘wrap-up’ the smart pink passion for Breast Cancer Campaign


For more information and images please contact
Gemma Pears or Sarah Head
Fever PR
Tel: +44 (0)20 7229 4400
Email: smart@feverpr.com 



smart pink patchwork quilt and smart fortwo pink passion
smart pink patchwork quilt and smart fortwo pink passion
smart pink patchwork quilt and smart fortwo pink passion
smart pink patchwork quilt and smart fortwo pink passion
smart pink patchwork quilt
smart pink patchwork quilt

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A whole host of famous names have joined forces to raise money for Breast Cancer Campaign, by creating a life-size patchwork smart car to mark the launch of the limited edition smart fortwo pink passion. The patchwork smart is made entirely of fabric donated by celebrities and will be auctioned-off with all proceeds going to Breast Cancer Campaign. smart will also donate £10,000 to the charity from sales of the smart fortwo pink passion.   

Over 20 celebrities including Russell Brand, Ryan Giggs, Sara Cox, Elizabeth Hurley, Rachel Stevens, Twiggy Lawson, Joanna Lumley and Jane McDonald have all donated swatches of pink fabric to help create the life-size smart fortwo. The one-off patchwork smart car will be up for auction on eBay. It will be on show at Mercedes-Benz World in Surrey throughout October.  

Franklin Jacoyange, Corporate Partnership Executive, Breast Cancer Campaign comments; ‘We are delighted to have the support of smart and so many celebrities during October’s Breast Cancer Awareness Month’. Money raised will help the charity fund vital research to help us beat breast cancer.” 

Fabric donated to create the patchwork smart includes everything from shirts and bra’s to blankets and babygro’s, with celebrities sending messages of support for the auction:  

‘The squares were cut from my youngest daughters outgrown vests. I hope with all my heart that a cure for Breast Cancer will be discovered before she reaches womanhood’ – Radio 1 DJ, Sara Cox  

‘My piece of pink material is a bra because post breast cancer, I can no longer wear pretty underwired underwear like this...still, a small price to pay. Here’s to happiness and good luck with the auction’ - Chat show host and Breast Cancer survivor, Trisha Goddard.  

‘I’d like to donate a dolls babygro chosen by my daughter. Here’s to raising lots of money for Breast Cancer Campaign’ – Manchester United footballer, Ryan Giggs 

Celebrities that have donated fabric to the smart pink passion patchwork quilt are: Russell Brand, June Brown, Klariza Clayton, Twiggy Lawson, Claire Cooper, Sara Cox, Cheryl Fergison, Ryan Giggs, Trisha Goddard, Elizabeth Hurley, Twiggy Lawson, Zoe Lister, Joanna Lumley, Jane MacDonald, Kym Marsh, Martine McCutcheon, Dawn Porter, Adele Silva, Rachel Stevens, Margherita Taylor,  Nina Wadia 

Only 100 models of the smart fortwo pink passion are available to buy in the UK, with smart donating £10,000 from the total sales to Breast Cancer Campaign. For further information on smart go to www.smart.com/uk

Notes to editors:

  • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure www.breastcancercampaign.org
  • The ‘pink passion’ micro hybrid drive coupe is £10,495 on the road
  • The ‘pink passion’ micro hybrid drive cabriolet is £12,445 on the road