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Recent Media Releases for Smart Car

smart art project electrifies London's Southbank

Last week smart invited members of the public to be involved in an exciting and revolutionary collaborative art project, combining creativity and social networking.  The brief was simple - tweet your visions of the future to @smartfortwoUK and watch them come to life as they were drawn directly onto a smart fortwo electric drive.
Illustrator, Johanna Basford spent a total of 24 hours over 2 days transforming the smart fortwo electric drive into a work of art live at smart urban stage on London's Southbank. @smartfortwoUK received a whopping 250 tweets and the most innovative and imaginative suggestions were creatively interpreted by Johanna and then intricately hand drawn on the car canvas. In the 24 hours Johanna drew over 150 suggested illustrations including undiscovered mermaids living deep in the ocean who surfaced to save the planet, a living garbage machine where rubbish is transformed into flowers, and a solar powered teleporting machine!  In addition to participating via twitter thousands of people were hooked watching the live stream online as the ever-evolving art piece unfolded.
The smart art twitter picture activity marked the launch of the smart urban stage on London's South bank - a pop-up showcase for ideas and innovation for the future of the city.  The project aimed to capture the public's imagination of what innovations and inventions would make life easier, better or greener in years to come - and the public didn't disappoint with their creative insights. The smart art twitter car is being showcased at smart urban stage on London's Southbank until 16th May.
The final illustrations will be translated into a 2D limited edition silk screen print of just 100 that will be up for grabs. An exclusive set of the panels will also be auctioned for charity at the smart festival later in the year. To register your interest for both you can become a fan on the smart facebook page http://www.facebook.com/smartcaruk
Gary Savage, Managing Director Mercedes-Benz UK commented:  "The smart twitter art project was a huge success, capturing the public's imagination and giving them the opportunity to express their vision of the future.  It was fitting that the illustrations were drawn onto a smart fortwo electric drive, which is a key part of smart's vision of the future of mobility.
"It was also the perfect launch platform for smart urban stage, where customers and prospects can come along to take a test drive with a difference and see the twitter art smart up until 16th May."
Individuals wishing to design their own smart can do so with the smart BRABUS tailor made service. Choose bespoke design features, including colours, textures and finishes to create your dream driving experience! For further information visit http://www.smartbrabustailormade.co.uk
Notes to editors:
smart urban stage
smart urban stage is taking place from 8am – 8pm until 16th May at the Doon Street car park, London, SE1. http://tinyurl.com/6575dyd 
For future updates on the smart urban stage and the ‘test drive with a difference’ as well as the smart festival join our facebook page at www.facebook.com/smartcaruk 
Johanna Basford is a creative illustrator and designer from Scotland who is on a mission to cover the world in her hand drawn patterns and motifs. Her signature hand inked designs are instantly recognisable and encourage her audience to delve deep into her beautifully intricate world. She has worked with a vast number of canvases to date and is always up for a new challenge! For more information on Johanna Basford please visit – www.johannabasford.com

Celebrities ‘wrap-up’ the smart pink passion for Breast Cancer Campaign

A whole host of famous names have joined forces to raise money for Breast Cancer Campaign, by creating a life-size patchwork smart car to mark the launch of the limited edition smart fortwo pink passion. The patchwork smart is made entirely of fabric donated by celebrities and will be auctioned-off with all proceeds going to Breast Cancer Campaign. smart will also donate £10,000 to the charity from sales of the smart fortwo pink passion.   
Over 20 celebrities including Russell Brand, Ryan Giggs, Sara Cox, Elizabeth Hurley, Rachel Stevens, Twiggy Lawson, Joanna Lumley and Jane McDonald have all donated swatches of pink fabric to help create the life-size smart fortwo. The one-off patchwork smart car will be up for auction on eBay. It will be on show at Mercedes-Benz World in Surrey throughout October.  
Franklin Jacoyange, Corporate Partnership Executive, Breast Cancer Campaign comments; ‘We are delighted to have the support of smart and so many celebrities during October’s Breast Cancer Awareness Month’. Money raised will help the charity fund vital research to help us beat breast cancer.” 
Fabric donated to create the patchwork smart includes everything from shirts and bra’s to blankets and babygro’s, with celebrities sending messages of support for the auction:  
‘The squares were cut from my youngest daughters outgrown vests. I hope with all my heart that a cure for Breast Cancer will be discovered before she reaches womanhood’ – Radio 1 DJ, Sara Cox  
‘My piece of pink material is a bra because post breast cancer, I can no longer wear pretty underwired underwear like this...still, a small price to pay. Here’s to happiness and good luck with the auction’ - Chat show host and Breast Cancer survivor, Trisha Goddard.  
‘I’d like to donate a dolls babygro chosen by my daughter. Here’s to raising lots of money for Breast Cancer Campaign’ – Manchester United footballer, Ryan Giggs 
Celebrities that have donated fabric to the smart pink passion patchwork quilt are: Russell Brand, June Brown, Klariza Clayton, Twiggy Lawson, Claire Cooper, Sara Cox, Cheryl Fergison, Ryan Giggs, Trisha Goddard, Elizabeth Hurley, Twiggy Lawson, Zoe Lister, Joanna Lumley, Jane MacDonald, Kym Marsh, Martine McCutcheon, Dawn Porter, Adele Silva, Rachel Stevens, Margherita Taylor,  Nina Wadia 
Only 100 models of the smart fortwo pink passion are available to buy in the UK, with smart donating £10,000 from the total sales to Breast Cancer Campaign. For further information on smart go to www.smart.com/uk
Notes to editors:
  • Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure www.breastcancercampaign.org
  • The ‘pink passion’ micro hybrid drive coupe is £10,495 on the road
  • The ‘pink passion’ micro hybrid drive cabriolet is £12,445 on the road

The Nation’s Ready To Get Plugged-In - New research released to coincide with the start of the smart fortwo electric drive consumer trials

smart’s Plugged-In Report Reveals That Britain is Ready To Embrace the Electric Revolution On The UK’s Roads But Calls For Improved Infrastructure And More Information To Make It A Reality
Report findings unveiled today, reveal that the UK consumer is ready to embrace the electric revolution on the nation’s roads with about two-thirds of consumers stating that they’re willing to consider an electric vehicle if the charging infrastructure is improved. Over three-quarters of the UK agree that petrol/diesel emissions need to be lowered to reduce the amount of C02 emissions in the UK and 74% of respondents are prepared to do their bit [1]. The results form part of the smart Plugged-In report, an independent study by the Future Foundation commissioned to coincide with the start of the smart fortwo electric drive consumer trials in the UK.
The smart Plugged-In report also reveals that the majority of people believe local councils and communities have a responsibility to help make this a reality. 87% of the UK believe that local councils should invest more in the infrastructure to support electric vehicles (e.g. more recharging points away-from-home) and 84% think it’s the responsibility of their communities to make sure residents  can live 'greener' lives  with easier local recycling facilities, electric vehicle charging points and cycle lanes.
Commissioned to understand the UK perceptions around electric vehicles, the smart Plugged-In report coincides with the first London consumers taking delivery of their smart fortwo electric drives, as part of the UK’s biggest electric drive trial. Funded by the Government’s Technology Strategy Board, the nationwide trial is the first of its kind with over 340 vehicles being trialled on the UK roads. The programme sees 60 smart electric drives exclusively tested by residents in London and the South East for 12 months. A further 40 will be trialled by residents in the West Midlands.
Boris Johnson, Mayor of London, said: “We are now on the brink of an exciting era of cleaner, greener electric motoring. London is already taking steps to ensure drivers in the capital will be able to embrace this new technology and plug in with confidence.”
“Britain is in the enviable position of leading the electric vehicle revolution in Europe, and the considerable momentum we have built up must not be lost. We must be prepared for the arrival of mass-produced electric cars by putting in place a suitable charging infrastructure now,” comments Calvey Taylor-Haw, Founder and Managing Director of Elektromotive, the world’s leading manufacturer of electric vehicle recharging stations. “The installations of Elektrobays in London are generating an extremely high level of round-the-clock usage, which provides a clear template for how the creation of a proven infrastructure is essential for electric cars to become widely accepted.”
Bethan Carver, Manager of Product Development at EDF Energy, said: “EDF Energy is installing charge points and smart meters in to the homes of the trial participants to help us better understand customers charging behaviour. We believe over 80 per cent of all charging will take place at home or work. Nevertheless, we believe some public infrastructure is important. This will help to address the public’s concerns over infrastructure highlighted in the report. EDF Energy has a partnership with Elektromotive and has installed 85 on-street charge points in London and across the UK and at our own sites in Brighton and London.”
Whilst revealing an enthusiasm and understanding for the ‘green’ benefits (69% of the UK believe owning an electric car would reduce their carbon footprint) and potential saving advantages of electric vehicles (the benefits highlighted by consumers were: money saving 61%, energy efficiency 54%, lower taxes 52%, lower insurance 46%), the report shows that there is still a need for more information: 73% of people would like to know more about electric cars. This thirst for information is reflected in the lack of knowledge and confusion around the perceived pit-falls including the maximum range of electric vehicles.  Findings show that 75% of consumers worry that they will run out of charge quickly and that they might not be able to travel as far as they need. However, dispelling this myth around the range, Professor Julia King comments “97% of our journeys in the UK are less than 50 miles[2] ” and Heiko Bornhoeft, Head of Product Marketing at smart reminds consumers “The smart fortwo electric drive has a potential range of 84 miles between charges which is more than most people’s daily driving requirements.”
61% of respondents also acknowledge that driving an electric vehicle could have money saving benefits. But how much exactly? On average, respondents in the smart Plugged-In Report state that they spend £1,100 on fuel a year. EDF Energy estimates that to charge a smart fortwo electric drive off peak or at weekends on the Eco 20:20 tariff will cost £1.51.  Based on three charges per week the typical annual electricity cost is £236 – a saving of well over £850 per year. “The saving on running costs of the smart fortwo electric drive isn’t limited to the massive saving in fuel  - drivers can also benefits from paying no road tax, free parking and not paying the congestion charge in London – making the economical benefit as appealing as the environmental. ” comments Heiko Bornhoeft, Head of Product Marketing at smart.
Bornhoeft concludes: “The start of the smart fortwo electric drive consumer trials is an important step towards the future of driving.  The smart Plugged-In Report shows that people are willing to consider an electric vehicle as their choice of transport but need more information before they actually commit to converting. The trials will enable us to start dispelling myths around electric vehicles and to communicate the benefits such as the zero emissions, the excellent range of over 80 miles per full charge, cost savings as well as exceptional safety features and long battery life of the smart fortwo electric drive.”
David Bott, Director of Innovation Programmes at the Technology Strategy Board said: "It’s great to see the smart fortwo electric drive being handed over to the first drivers. This London based experiment is part of a much larger UK –wide trial funded by the Technology Strategy Board and the Department for Transport. Low carbon vehicles are being put into the hands of real drivers in eight different projects. Vehicle performance and user behaviour is being monitored by computers in over 340 cars and data from trials across the UK will be collated and published in an act of open innovation designed to support the development of Low Carbon Vehicle technology”
[1] 74% of UK is concerned about what they can personally do for the environment Source: Plugged-In Report/Future Foundation
[2] Source: Professor Julia King, author of the government’s white paper “The King Review”.

Notes to editors:
The research for smart was carried out online by The Future Foundation between 14/05/2010 and 20/05/2010 amongst a panel resulting in 500 respondents from a nationally representative, online sample. The Future Foundation is a commercial think tank focused on making the future tangible for companies and consumers. Our insight and forecasts are based on rigorous consumer research across Europe. We conduct research in 27 EU countries – including France, the UK, Northern Ireland, Russia, and a range of Eastern European countries. In addition, we collect data from over 100 secondary sources to inform on a range of topics.
About smart:
Powered solely by electricity – the smart fortwo electric drive burns no fossil fuels and drivers can expect to achieve the equivalent of around 275 mpg (less than £3 per charge), and save 80% in fuel costs when compared to a petrol smart.
Zero emissions – the smart fortwo electric drive emits no carbon dioxide, carbon monoxide, unburned hydro-carbons, particulate matter or any harmful substance....in fact it emits nothing at all.
Plug it in anywhere – the smart fortwo electric drive has its own charger on board (maximum output power 3.3kW), meaning it can be plugged directly into any UK mains 3 pin plug socket.
Tonnes of savings – compared to the industry average emission level, each smart fortwo electric drive will reduce C0₂ tailpipe emissions by 2.6 tonnes per year if driven a typical 10,000 miles.
Excellent performance – the smart fortwo electric drive can reach 38mph in 6.5 seconds, has an electronically limited top speed of 62mph (100kmh), and the ability to cover up to 84 miles (NEDC) between charges. The vehicle also benefits from rack-and-pinion steering, electric power steering, electric windows, and electrically adjustable and heated door mirrors.
About the smart fortwo electric drive trials:
  • The fully electric second generation version of the iconic smart fortwo has been selected to help create an electric car future for UK motorists, funded by the Technology Strategy Board (TSB).
  • From 29th June 2010, 100 smart fortwo electric drives will be handed over to UK consumers for a 12 month trial as part of the government funded Ultra Low Carbon Vehicle Demonstrator Programme.
  • The trial will see 60 smart fortwo electric drives being tested by residents in London and the South East and 40 in the West Midlands. smart is the only manufacturer conducting consumer trials in the London area.
  • The purpose of the trial is to understand the potential of electric vehicles, research consumer attitudes and perceptions and to inform developments to the smart electric drive vehicle before the car goes into full series production in 2012.
  • smart is the largest single supplier to the national TSB funded trials, supplying 100 of the 340 vehicles which will be supplied nationally.
  • The London and South East consortium involves smart, EDF Energy, Greater London Authority, Elektromotive and Westminster City Council. The West Midlands consortia is led by Ove Arup & Partners, and involves smart.
  • Amongst the first to receive vehicles in London include:
    - Livia Firth who runs Eco Age (an ethical design business with her brother Nicola Giuggioli)  
    - Gill Williams who runs http://www.greentravelguides.tv/  (a green travel website)
    - Paul Snow of electricab & Tiny Taxi who will personally assess vehicle suitability for future application to the world’s first fleet of zero emission  single passenger taxis
    - Lisa Wood who will personally use the vehicle in her capacity as Environment & Sustainability Manager at HSBC
    - Paul Burger MD of Soho Artists (performing arts management and promotion company)
Ultra Low Carbon Vehicle Demonstrator Competition
As part of the Low Carbon Vehicles Innovation Platform, £25 million has been allocated to highly innovative, industry-led collaborative research projects in the field of ultra low carbon vehicle development and demonstration. The competition focused on encouraging the development of industry-led consortia that can deliver in bringing significant numbers of vehicles onto roads quickly. The competition winners are delivering over 340 new innovative cars on the road in eight locations around the UK .
The programme is led by the Technology Strategy Board, as part of the Low Carbon Vehicles Innovation Platform, and co-funded by Department for Transport, Advantage West Midlands, One North East and the South East England Development Agency. Many car manufacturers are involved in the programme, including, Ford, BMW, Jaguar Land Rover, Allied Vehicles, Mercedes-Benz, Toyota, Mitsubishi and Nissan, alongside the wider car industry supply base, four energy suppliers, five universities, and three regional development agencies.
Demonstrator programmes are taking place in Glasgow, the North East, the West Midlands, Oxford, three projects in London (central London, West London, Westminster) and countrywide.
The Technology Strategy Board is a business-led executive non-departmental public body, established by the government. Its role is to promote and support research into, and development and exploitation of, technology and innovation for the benefit of UK business, in order to increase economic growth and improve the quality of life. It is sponsored by the Department for Business, Innovation and Skills (BIS). For more information please visit http://www.innovateuk.org/.
EDF Energy
EDF Energy is one of the UK’s largest energy companies, producing around one-fifth of the nation's electricity from its nuclear, coal and gas power stations, as well as combined heat and power plants and wind farms. The company provides power to a quarter of the UK’s population via its electricity distribution networks and supplies gas and electricity to more than 5.5 million business and residential customers. It is the number one supplier of electricity to major business in the UK.
EDF Energy’s safe and secure operation of its eight existing nuclear power stations at sites across the country makes it the UK’s largest generator of low carbon electricity.  EDF Energy is also leading the UK's nuclear renaissance and has published plans to build four new nuclear reactors, subject to the right investment framework. These new plants would generate enough low carbon electricity for about 40 per cent of Britain’s homes. They would make an important contribution to the UK’s future needs for clean, secure and affordable energy. The project is already creating business and job opportunities for British companies and workers.

Through Our Sustainability Commitments, EDF Energy has launched the biggest environmental and social programme of any UK energy company.
EDF Energy is part of EDF Group, one of Europe’s largest power companies. Following the integration with British Energy in 2009, the company employs nearly 20,000 people.

Press Office: 0207752 2266  For more information please visit: http://www.edfenergy.com/
About Elektromotive
Founded in 2003, Elektromotive is the world’s leading provider of technology and engineering solutions for electric vehicle recharging stations.  The company’s main product is the Elektrobay, a recharging station for on-street or multi-storey car park use.
The simple-to-operate Elektrobay was first introduced in Westminster, London, in 2006, and there are now more than 135 units located across the capital.  A further 165 fully-operational Elektrobay charging stations have been installed in cities and shopping centres around the UK.  The Brighton-based company also exports Elektrobays to Belgium, Denmark, Luxembourg, Iceland, Sweden, The Netherlands, Germany, South Korea and Saudi Arabia.
Elektrobays are typically situated next to parking bays, within easy reach of an electric vehicle’s charging point.  The Elektrobay’s socket is located under a secure, weather-proof door, accessed using a personalised key fob.  When charging is in progress, the door locks shut to prevent interference.  With a power output of 240 volts AC and 13 amps in the UK, or 230 volts AC and 16 amps in Europe, Elektrobay is compatible with all fully-electric and plug-in electric hybrid vehicles.
For more information on Elektromotive, visit http://www.elektromotive.com/ For press information and images, contact PFPR Communications:
Emma Richardson: +44 (0)1622 766528 emma.richardson@pfpr.com

smart cdi goes the extra mile to win the 2009 MPG Marathon

The smart cdi ­– the World’s CO2 champion – has proved itself to be miles ahead of its rivals by winning this year’s MPG Marathon with a staggering 96.81mpg.
Driven by smart eco-driver, Mick Linford the smart fortwo cdi passion coupe achieved this phenomenal figure over the demanding 360-mile route. Acclaimed for its world-beating emissions of only 88g/km, the 45bhp cdi was the ideal choice for the two-day event that aimed to demonstrate how careful eco-driving can significantly reduce the fuel costs and CO2 emissions of the country’s motorists and enhance safety.
Mick achieved the best ever mpg figure in the event’s seven-year history and improved on the cdi’s official combined fuel economy figure of 85.6mpg by over 13 per cent. 
“I’m already looking forward to next year’s competition when I hope to achieve another record breaking figure by exceeding the 100mpg barrier,” explained Mick, who has previously driven a smart from London to Edinburgh on a single tank of fuel.
Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: “smart has always been renowned for its unique style but this fantastic mpg result and its all-conquering emissions mean that smart now really leads the way when it comes to low ownership costs – a fact which is attracting an ever-increasing number of car buyers to the iconic brand.”
From October 2009 the smart cdi costs from £9,227.55 on the road. 

smart eco-driving

smart has unveiled a new green driving initiative called ‘smart eco driving’.  Developed alongside the launch of the smart fortwo cdi, the lowest CO2 emitting car in production, the initiative builds on smart’s green driving credentials and teaches motorists how to drive in the greenest and most economical way.
The initiative is designed to encourage all drivers to adopt smarter driving techniques to enable them to save money and cut back on CO2 emissions via a smart tutorial. Green driving courses will also be available from Mercedes-Benz World later this summer. Motorists will be able to book a theory lesson to learn tips on how to effectively reduce both fuel consumption and emissions, as well as practical tuition with a professional eco-driving instructor where the techniques can be put into practice.
smart eco-driving expert, Mick Linford, comments; “The smart cdi is the greenest car on the road, but a smart driving tutorial can still help save money and CO2 emissions. With fuel prices rising, applying a smart approach to driving has obvious economic benefits, whatever car you are driving, and by learning how to get more out of a tank of fuel, motorists can make a difference to both their pocket and the environment.”
Dermot Kelly, Managing Director Mercedes-Benz Cars said: “smart eco driving is something that all drivers can adopt to make a real difference to the amount of CO2 they emit and the fuel they consume. If every driver on the road follows these simple techniques, we will together reduce emissions and fuel consumption by up to 20%”.
At the centre of the smart driving initiative are the G A S principals, three easy to remember steps that will see a typical driver save between 15-20% on fuel and emissions.
Gears – stay in as high a gear as you can, for as much of your journey as possible
Anticipation – look well ahead and adapt your speed to what is happening in the distance
Smooth Driving – accelerate and brake as little as possible to maintain momentum, thus saving fuel
Additional smart driving tips include:
  • Reduce driving speeds by 10mph where safe to - higher speeds use more fuel
  • Regularly check tyre pressure – under-inflated tyres use more fuel and need replacing more regularly
  • Air conditioning uses fuel so turn it off and open the window a fraction – ideally no more than 10% as full open windows can create drag
  • Turn the engine off if stationary for more than 10 seconds – smart’s mhd system does this automatically
  • Cruise control can help minimise inadvertent variations in throttle
  • Reduce loads - clear the boot  of unnecessary junk
  • Regularly check air and fuel filters, as well as spark plugs – clogged filters can reduce efficiency
  • Roof racks increase drag – take them off when not in use
  • Use the MPG indicator (trip computer) so you’re always aware of how much fuel has been used
  • Plan journeys well in advance and try to avoid times that will be congested
Eco driving lessons will be available from Mercedes-Benz World later this year. 
The smart range of cars starts from £8,272.87 and is available through the Mercedes-Benz retail network. To find out more about the new smart fortwo cdi visit: www.smart.com/uk
The smart range of environmentally friendly models include:
The new diesel model from smart, the smart fortwo cdi, boasts the lowest CO2 emissions of any production car currently on the road, at just 88g/km. Delivering 85.66mpg across urban and country driving conditions, it’s the best yet for economical and environmental driving. 
The smart fortwo micro-hybrid drive (mhd) features a user-friendly automatic stop/start system, switching off the engine when the car is not in motion, and restarting again when the brake pedal is released. At speeds of less than 5mph, no petrol is used and no exhaust fumes are emitted, reducing CO2 emissions to 103g/km, and cutting fuel consumption by an average of 9 per cent.
The smart fortwo electric drive is currently undergoing an exclusive UK market trial. Kind on the environment, the smart fortwo electric drive emits no carbon dioxide or any harmful substances, and has the ability to cover up to 70 miles on a single charge, with a top speed of 60 mph.
Eco-driving in practice
On Monday 8th June 2009, eco-driving expert, Mick Linford, applied the smart driving tips to a smart fortwo cdi as part of a Brighton to London drive. An astounding measurement of 109.9mpg was recorded on the route, which departed from Brighton Marina Drive and took him to City Hall, London, via the M23, M25 and A20. When compared to the standard return of 85.6mpg received from a smart cdi, it really demonstrates the difference that can be made by adopting eco-driving techniques.