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smart art project electrifies London's Southbank

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Sarah Head - sarah.head@feverpr.com / 020 7792 7450

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The finished result
The finished result
Illustrator, Johanna Basford hard at work
Illustrator, Johanna Basford hard at work
The ever-evolving art piece taking shape
The ever-evolving art piece taking shape

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Last week smart invited members of the public to be involved in an exciting and revolutionary collaborative art project, combining creativity and social networking.  The brief was simple - tweet your visions of the future to @smartfortwoUK and watch them come to life as they were drawn directly onto a smart fortwo electric drive.

Illustrator, Johanna Basford spent a total of 24 hours over 2 days transforming the smart fortwo electric drive into a work of art live at smart urban stage on London's Southbank. @smartfortwoUK received a whopping 250 tweets and the most innovative and imaginative suggestions were creatively interpreted by Johanna and then intricately hand drawn on the car canvas. In the 24 hours Johanna drew over 150 suggested illustrations including undiscovered mermaids living deep in the ocean who surfaced to save the planet, a living garbage machine where rubbish is transformed into flowers, and a solar powered teleporting machine!  In addition to participating via twitter thousands of people were hooked watching the live stream online as the ever-evolving art piece unfolded.

The smart art twitter picture activity marked the launch of the smart urban stage on London's South bank - a pop-up showcase for ideas and innovation for the future of the city.  The project aimed to capture the public's imagination of what innovations and inventions would make life easier, better or greener in years to come - and the public didn't disappoint with their creative insights. The smart art twitter car is being showcased at smart urban stage on London's Southbank until 16th May.

The final illustrations will be translated into a 2D limited edition silk screen print of just 100 that will be up for grabs. An exclusive set of the panels will also be auctioned for charity at the smart festival later in the year. To register your interest for both you can become a fan on the smart facebook page http://www.facebook.com/smartcaruk

Gary Savage, Managing Director Mercedes-Benz UK commented:  "The smart twitter art project was a huge success, capturing the public's imagination and giving them the opportunity to express their vision of the future.  It was fitting that the illustrations were drawn onto a smart fortwo electric drive, which is a key part of smart's vision of the future of mobility.

"It was also the perfect launch platform for smart urban stage, where customers and prospects can come along to take a test drive with a difference and see the twitter art smart up until 16th May."

Individuals wishing to design their own smart can do so with the smart BRABUS tailor made service. Choose bespoke design features, including colours, textures and finishes to create your dream driving experience! For further information visit http://www.smartbrabustailormade.co.uk

Notes to editors:

smart urban stage

smart urban stage is taking place from 8am – 8pm until 16th May at the Doon Street car park, London, SE1. http://tinyurl.com/6575dyd 

For future updates on the smart urban stage and the ‘test drive with a difference’ as well as the smart festival join our facebook page at www.facebook.com/smartcaruk 

Johanna Basford is a creative illustrator and designer from Scotland who is on a mission to cover the world in her hand drawn patterns and motifs. Her signature hand inked designs are instantly recognisable and encourage her audience to delve deep into her beautifully intricate world. She has worked with a vast number of canvases to date and is always up for a new challenge! For more information on Johanna Basford please visit – www.johannabasford.com